UK Prime Minister David Cameron’s notorious advice that we should all ‘hug a hoodie’ has been much publicised and discussed. Following the London riots it has come under scrutiny again. Hoodies, certainly among the older generation, have evolved all sorts of negative connotations. http://yoursite.com , however, do not understand why this should be so.

For many totally law-abiding teenagers, the humble hoodie is a warm, comfortable clothing choice and nothing more. Personalised hoodies have become especially popular amonst the younger generation, being a smart way showing your support for a club, team, group or cause. Lots of youngsters get hooded sweatshirts composed as a keepsake from old schools, or fun group holidays. Hoodies are generally used in an effort to remember positive experiences. So why do hoodie-wearers have such a bad reputation?

One possibility is that, even though the greater part of youngsters wear hoodies, the only ones who make it in to the media are the ones that are around no good. This could lead the elderly to assume that it’s young thugs and criminals alone who wear hoodies. This could imply that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.

Contact with perfectly nice youngsters who wear personalised hoodies, or hoodies generally, may help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, is not the norm.

Another element which might make people cautious with hoodie wearers, whether they wear personalised hoodies or elsewhere, is the condition and style of hoodies and promotional hoodies. You’ll no doubt have observed signs in shop windows which read: ‘NO HOODS IN STORE’. The fact that hoodies have an, eponymous, hood may appear obvious but it is something can make people nervous since it obscures the faces of wearers.

The images in the media of faceless gangs of youths in hoodies, even yet in personalised hoodies, can look particularly menacing, due to the fact their faces are hidden. When you are unable to start to see the faces of large groups it can seem scary due to the insufficient human connection. Mostly, however, this prejudice against the humble hoodie is a media construct, mixed with slightly bit of class snobbery and fear of the young…an unpleasant cocktail when you think about it.

You will want to show that personalised hoodies are just as fun, lovable, stylish and friendly because the next item of clothing. Since personalised hoodies are fully customisable it is possible to spread any message you prefer with them. Use personalised hoodies to show school pride, university affiliation and club membership.

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